Negative Keywords is a web application that allows you to analyse data exported from Google Analytics in order to eliminate unprofitable negative keywords. Negative keywords, prevent your advertisement from being triggered by a certain word or phrase, so the ad therefore is not displayed on such sites or pages containing this particular word.
Project Summary
Project Goals
Client
Technologies Involved
Project Goals
To create a tool that analyses data exported from Google Analytics, that groups keywords under particular conditions and uncovers unprofitable negative keyword groups.
To create an easy way of managing data exported from Google Analytics with grouping, filtering and sorting.
To create an easy way of managing data exported from Google Analytics with grouping, filtering and sorting.
Client
Paragon Nitro is a full-service digital marketing agency specialised in Design, Lead Generation and SEO services.
Technologies Involved
Negative Keywords Group Creation
A data import functionality was implemented so users can import data from Google Analytics into the system. While importing, sets of keywords exported from Google Analytics are automatically grouped into negative keyword categories. All keywords are grouped by occurrence, each keyword can be in multiple groups.
Keyword Management
The groups of keywords can be sorted by the amount of keywords in given keyword group, the amount of generated clicks, costs, conversion rates and so on, which makes it easy to get a meaningful insight to analyse the set of data exported from Google Analytics. Groups of keywords can be marked as Google Analytics specific types – Broad, Phrase or Exact – which after using the Negative Keywords application helps to make better decisions about investments in Google Analytics campaigns.
Calculations, Data Export
While excluding negative keywords groups on the app, users can also live-track the benefits of optimising their Google Analytics campaign – they can see ‘Clicks saved’, ‘Cost saved’ as well as ‘CPA (costs per action) of negatives.
The web application allows data to be exported in a user-friendly format. Users can easily update their Google Analytics campaigns with adjustments defined in the web application.
Finally, users can share on Twitter how happy they are with the fact that they saved on investment in their Google Analytics campaign!
The web application allows data to be exported in a user-friendly format. Users can easily update their Google Analytics campaigns with adjustments defined in the web application.
Finally, users can share on Twitter how happy they are with the fact that they saved on investment in their Google Analytics campaign!
